two thousand sixteen Coupon Insert Schedule
If you plan your Sunday newspaper purchases based on whether there are any coupons inwards, you’ll be spending a bit more in two thousand sixteen – but hopefully saving more, too. That’s because there will be more coupon inserts in the coming year, and fewer weeks with no coupons at all.
It’s time to get organized for the coming year, with this special, finish look at the two thousand sixteen coupon insert schedule. No guesstimates “based on past trends” like the other schedules floating around the internet. This one is based on the official schedules, as provided to Coupons in the News by the three major insert providers – SmartSource publisher News America Marketing, RedPlum publisher Valassis and brandSAVER publisher Procter & Gamble.
One thing you’ll notice is that RedPlum emerges to be stepping up its game. While SmartSource will go after the same schedule as it did in 2015, and P&G will suggest one fewer insert, RedPlum will publish on forty one weeks, up from thirty seven last year. It’s adding inserts on the third weeks of April, June, July and August.
That July addition is particularly significant, because it finishes a three-year-long midsummer coupon drought. RedPlum had long taken the third week of July off, but when SmartSource began doing it in 2013, the dead-of-summer weekend became the only non-holiday weekend with no coupon inserts at all. “We’ve seen a migration in manufacturer interest away from the third weekend in July,” News America spokesperson Laura Adams told Coupons in the News back in 2013. “There is a perception that fewer consumers are home during the summer, since many people are vacationing.”
But now, Valassis says advertiser interest in that week is perking up. “Valassis asks clients to submit requests for their brands on their preferred dates,” Valassis spokesperson Cindy Hopman told Coupons in the News. “They may request any week regardless of the previous year’s schedule. The date schedule and number of insert dates are ultimately driven by our clients’ needs.”
The added editions mean there will be just four weeks in two thousand sixteen with no inserts at all (the weekends of Easter, Labor Day, Christmas and Fresh Year’s), down from five last year. P&G will provide holiday editions on the otherwise insert-free weekends before Memorial Day and after Thanksgiving, but its usual end-of-the-year insert will slide to the very first Sunday of 2017, which happens to be Fresh Year’s Day.
So far, the only confirmed double-edition dates for SmartSource are the very first two weeks of January and the very first week of May. More two-insert weekends may go after, but News America says the precise dates have yet to be determined. Valassis would not confirm which weekends will have two RedPlums, or whether it will make up for its enlargened publishing schedule with fewer dual editions overall. But keep checking back for the latest updates about double-issue dates, as that information is confirmed.
In the meantime, go ahead and plan your newspaper purchases for the year, with the official two thousand sixteen Sunday coupon insert schedule. Check out the list below, or you can click here to download and print a copy to keep in your coupon binder. And come back each week, all year long, for previews of what coupons you can expect to receive each Sunday.
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