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1920-1924: Chrysler teamed up with three ex-Studebaker engineers, Fred Zeder, Owen Skelton and Carl Breer, to design a revolutionary fresh car. They defined what the products of the Chrysler brand would be – affordable “luxury” vehicles known for innovative, top-flight engineering.
1924: The very first was the one thousand nine hundred twenty four Chrysler Six, an all-new car priced at $1,565 that featured two significant innovations – a light, powerful, high-compression six-cylinder engine and the very first time four-wheel hydraulic brakes were standard on a passenger car. The well-equipped Chrysler Six also featured aluminum pistons, replaceable oil and air filters, full-pressure lubrication, tubular front axles, shock absorbers and indirect interior lighting.
1930-1935: Within a decade of its founding, Chrysler Corporation’s leadership in innovation had earned for it the label of Detroit’s “engineering company.” Chrysler’s list of early automotive “firsts” included Floating Power (a fresh method of mounting engines to isolate stimulation), replaceable oil filters, downdraft carburetors and one-piece curved windshields.
Chrysler entered a higher level of competition with its richly appointed Imperial series. With a custom-built figure from LeBaron or Briggs, a 145-inch-wheelbase chassis, a 125-horsepower engine and a price tag of $Three,145, a typical Imperial of the early 1930s rivaled a Duesenberg in style, but cost only about a third as much!
1946-1954: The very first indication of switching times at Chrysler came with the one thousand nine hundred fifty one development, and enthusiastic reception, of the authoritative, hemispheric-head V-8 engine. The soon-to-be legendary HEMI® combined better combustion, higher compression and lower fever loss to create much more horsepower than previous V-8s. Close behind was the fully automatic Powerflite transmission.
Chrysler then reaffirmed its engineering reputation by commissioning a revolutionary gas turbine engine program. This 27-year campaign to apply an aircraft engine turbine’s sleek power and low maintenance requirements to automobiles became part of the Chrysler brand’s folklore.
1955-1962: Exner revived Chrysler production car design with the sleek, sculptured Forward Look designs of one thousand nine hundred fifty five that transformed the product line overnight. The Forward Look flagship was the one thousand nine hundred fifty five Chrysler 300, a striking automobile that combined sleek styling with brawny HEMI power. The 300, arguably the very first muscle car, became a legend on and off the race track and set records across the 1950s, including a 143-mph spectacle at Daytona Beach. As the Fifties progressed, Chrysler products began to sprout distinctive tailfins, ostensibly to improve treating and stability above seventy miles per hour. The one thousand nine hundred fifty seven Chrysler brand standard-bearer, the 300C, was tooled with a standard 392-cubic-inch, 375-horsepower HEMI, two four-barrel carburetors, a high-output camshaft, Torsion-Aire suspension and the fresh Torqueflite transmission, making it the fastest, most powerful production car built in America that year and earning it the appellation “beautiful brute.”
The company’s engineering “firsts” from this era include the very first “safety cushion dashboard,” the famous Chrysler push-button transmission (which became an icon of the ’50s), power steering, torsion-bar suspension and the very first practical alternator (introduced in 1960, it proved so successful it became standard equipment just one year later).
1963-1970: Chrysler products evolved gracefully through the ’60s – fins disappeared, large cars became more refined – and ads for the one thousand nine hundred sixty three Fresh Yorker promised that there were “no junior editions to compromise your investment.” The one thousand nine hundred sixty three Chrysler 300-J maintained the brand’s style-plus-speed picture with standard leather interiors, heavy-duty torsion bars and Ram induction manifolds; a special-edition Tempo Setter convertible version embarked the Indianapolis 500.
By 1965, Chrysler sales had enhanced sixty five percent and the brand moved from 11th to ninth place in national rankings. Models ranged from the “affordable luxury” of the Newport line (with no fewer than three hundred seventy six trim and color combinations), through the high-line Fresh Yorker to the sporty three hundred with its 440-cubic-inch V-8 engine.
1971-1979: One design highlight in Chrysler’s rapidly evolving 1970s lineup was the Cordoba – a 115-inch-wheelbase coupe billed as “Chrysler’s fresh puny car.” With its Jaguar-like front end, formal roofline and one-of-a-kind rectangular taillamps, it became one of the era’s most memorable cars – along with the TV commercials featuring actor Ricardo Montalban extolling the virtues of its “rich Corinthian leather” interior. Cordobas sold better than all other Chrysler models combined, inspiring other fresh, “smaller” Chrysler designs, like the LeBaron Medallion coupe.
1980-1987: The automotive “back to basics” era peaked with the one thousand nine hundred eighty four introduction of the minivan. Chrysler Corporation’s most practical vehicle proved to be its most popular and eventually led to the revival of the Chrysler Town & Country nameplate on an upmarket version.
The design highlight for the Chrysler brand during this period was unquestionably the LeBaron convertible, which reintroduced the convertible to the American market and loved a nine-year run as it brought style and excitement back to the brand.
1988-1998: In the late 1980s, fresh leadership at Chrysler, determined to comeback the brand to its roots of engineering and design excellence, determined to create an entirely fresh line of “Euro-Japanese-ethic” cars – and developed platform teams to get the job done quickly and affordably. The fresh product philosophy was reflected in the development of concept cars like the one thousand nine hundred eighty eight Portofino and the one thousand nine hundred eighty nine Millennium.
Chrysler’s renaissance began in earnest with the mid-size one thousand nine hundred ninety three Concorde sedan, which was quickly followed by the full-size LHS and Chrysler 300M, the smaller Cirrus sedan, the companion Sebring luxury sports coupe and the separate Sebring convertible, and the next-generation Town & Country minivan.
2000: The fresh millennium ushered in a decade of innovation and design accomplishments for Chrysler, most notably the launch of the iconic Chrysler 300C-the latest generation in a long pedigree of champ 300s built for excitement since 1955. When it was launched in 2005, the stunning 300C turned the eyes of the automotive world back to Detroit. And shone a fresh spotlight on fine American design.
But the Chrysler 300C wasn’t the only shining example of Chrysler design innovation this decade-the introduction of the PT Cruiser fused modern amenities with a retro sensibility romanticizing an era of hot rod Model A wagons. And the decade was one of remarkable reinvention of the minivan. By the people who invented it. With our family flagship Town & Country receiving a host of technology and safety innovations to maintain its status as the minivan benchmark into the fresh millennium and beyond.
Chrysler was founded on the philosophy of design with purpose. To build revolutionary fresh cars – affordable luxury vehicles known for their innovative, forward-thinking engineering. And it is our purpose today and for tomorrow. .Our alliance with Fiat® Group now gives us the competitive advantage of access to fresh technologies and advanced engineering solutions that further our mission. Our beautiful purpose. To create the type of titillating, efficient, reliable, safe vehicles you expect and deserve.
Detroit, 2011. Design and innovation take flight. This is Chrysler now. We can’t wait to unveil what’s next.
2010+: Chrysler is the quintessential American brand as seen in its popular advertising campaigns. In 2011, the Chrysler brand launched the popular Imported from Detroit ® campaign with a Super Cup ad. This invigorated the brand and led to record-breaking sales.
Chrysler Group invested almost a billion dollars into the Sterling Heights, Michigan manufacturing plant for the production of the All-New two thousand fifteen Chrysler 200. Redesigned from the ground up, the All-New two thousand fifteen Chrysler two hundred debuted in January 2014. The vehicle features craftsmanship of the highest quality with a beautiful exterior design, a thoughtful, exquisitely crafted interior and an exceptional driving practice, thanks to a segment-first nine-speed automatic transmission + and thirty six hwy mpg + .
The Chrysler brand, with its ambitious American ingenuity, proceeds to stand for substance and style. At its core are the hallmarks of quality, design, craftsmanship, spectacle, efficiency, innovation and technology, all at a very affordable price.
This Is Chrysler – Heritage, Social News and Updates
Choose your site
SEE ALL Chrysler BRAND COUNTRY SITES
1920-1924: Chrysler teamed up with three ex-Studebaker engineers, Fred Zeder, Owen Skelton and Carl Breer, to design a revolutionary fresh car. They defined what the products of the Chrysler brand would be – affordable “luxury” vehicles known for innovative, top-flight engineering.
1924: The very first was the one thousand nine hundred twenty four Chrysler Six, an all-new car priced at $1,565 that featured two significant innovations – a light, powerful, high-compression six-cylinder engine and the very first time four-wheel hydraulic brakes were standard on a passenger car. The well-equipped Chrysler Six also featured aluminum pistons, replaceable oil and air filters, full-pressure lubrication, tubular front axles, shock absorbers and indirect interior lighting.
1930-1935: Within a decade of its founding, Chrysler Corporation’s leadership in innovation had earned for it the label of Detroit’s “engineering company.” Chrysler’s list of early automotive “firsts” included Floating Power (a fresh method of mounting engines to isolate stimulation), replaceable oil filters, downdraft carburetors and one-piece curved windshields.
Chrysler entered a higher level of competition with its richly appointed Imperial series. With a custom-built bod from LeBaron or Briggs, a 145-inch-wheelbase chassis, a 125-horsepower engine and a price tag of $Three,145, a typical Imperial of the early 1930s rivaled a Duesenberg in style, but cost only about a third as much!
1946-1954: The very first indication of switching times at Chrysler came with the one thousand nine hundred fifty one development, and enthusiastic reception, of the authoritative, hemispheric-head V-8 engine. The soon-to-be legendary HEMI® combined better combustion, higher compression and lower warmth loss to create much more horsepower than previous V-8s. Close behind was the fully automatic Powerflite transmission.
Chrysler then reaffirmed its engineering reputation by commissioning a revolutionary gas turbine engine program. This 27-year campaign to apply an aircraft engine turbine’s sleek power and low maintenance requirements to automobiles became part of the Chrysler brand’s folklore.
1955-1962: Exner revived Chrysler production car design with the sleek, sculptured Forward Look designs of one thousand nine hundred fifty five that transformed the product line overnight. The Forward Look flagship was the one thousand nine hundred fifty five Chrysler 300, a striking automobile that combined sleek styling with brawny HEMI power. The 300, arguably the very first muscle car, became a legend on and off the race track and set records via the 1950s, including a 143-mph spectacle at Daytona Beach. As the Fifties progressed, Chrysler products began to sprout distinctive tailfins, ostensibly to improve treating and stability above seventy miles per hour. The one thousand nine hundred fifty seven Chrysler brand standard-bearer, the 300C, was tooled with a standard 392-cubic-inch, 375-horsepower HEMI, two four-barrel carburetors, a high-output camshaft, Torsion-Aire suspension and the fresh Torqueflite transmission, making it the fastest, most powerful production car built in America that year and earning it the appellation “beautiful brute.”
The company’s engineering “firsts” from this era include the very first “safety cushion dashboard,” the famous Chrysler push-button transmission (which became an icon of the ’50s), power steering, torsion-bar suspension and the very first practical alternator (introduced in 1960, it proved so successful it became standard equipment just one year later).
1963-1970: Chrysler products evolved gracefully through the ’60s – fins disappeared, large cars became more refined – and ads for the one thousand nine hundred sixty three Fresh Yorker promised that there were “no junior editions to compromise your investment.” The one thousand nine hundred sixty three Chrysler 300-J maintained the brand’s style-plus-speed photo with standard leather interiors, heavy-duty torsion bars and Ram induction manifolds; a special-edition Rhythm Setter convertible version began the Indianapolis 500.
By 1965, Chrysler sales had enlargened sixty five percent and the brand moved from 11th to ninth place in national rankings. Models ranged from the “affordable luxury” of the Newport line (with no fewer than three hundred seventy six trim and color combinations), through the high-line Fresh Yorker to the sporty three hundred with its 440-cubic-inch V-8 engine.
1971-1979: One design highlight in Chrysler’s rapidly evolving 1970s lineup was the Cordoba – a 115-inch-wheelbase coupe billed as “Chrysler’s fresh petite car.” With its Jaguar-like front end, formal roofline and one-of-a-kind rectangular taillamps, it became one of the era’s most memorable cars – along with the TV commercials featuring actor Ricardo Montalban extolling the virtues of its “rich Corinthian leather” interior. Cordobas sold better than all other Chrysler models combined, inspiring other fresh, “smaller” Chrysler designs, like the LeBaron Medallion coupe.
1980-1987: The automotive “back to basics” era peaked with the one thousand nine hundred eighty four introduction of the minivan. Chrysler Corporation’s most practical vehicle proved to be its most popular and eventually led to the revival of the Chrysler Town & Country nameplate on an upmarket version.
The design highlight for the Chrysler brand during this period was unquestionably the LeBaron convertible, which reintroduced the convertible to the American market and liked a nine-year run as it brought style and excitement back to the brand.
1988-1998: In the late 1980s, fresh leadership at Chrysler, determined to comeback the brand to its roots of engineering and design excellence, determined to create an entirely fresh line of “Euro-Japanese-ethic” cars – and developed platform teams to get the job done quickly and affordably. The fresh product philosophy was reflected in the development of concept cars like the one thousand nine hundred eighty eight Portofino and the one thousand nine hundred eighty nine Millennium.
Chrysler’s renaissance began in earnest with the mid-size one thousand nine hundred ninety three Concorde sedan, which was quickly followed by the full-size LHS and Chrysler 300M, the smaller Cirrus sedan, the companion Sebring luxury sports coupe and the separate Sebring convertible, and the next-generation Town & Country minivan.
2000: The fresh millennium ushered in a decade of innovation and design accomplishments for Chrysler, most notably the launch of the iconic Chrysler 300C-the latest generation in a long pedigree of champ 300s built for excitement since 1955. When it was launched in 2005, the stunning 300C turned the eyes of the automotive world back to Detroit. And shone a fresh spotlight on excellent American design.
But the Chrysler 300C wasn’t the only shining example of Chrysler design innovation this decade-the introduction of the PT Cruiser fused modern amenities with a retro sensibility romanticizing an era of hot rod Model A wagons. And the decade was one of remarkable reinvention of the minivan. By the people who invented it. With our family flagship Town & Country receiving a host of technology and safety innovations to maintain its status as the minivan benchmark into the fresh millennium and beyond.
Chrysler was founded on the philosophy of design with purpose. To build revolutionary fresh cars – affordable luxury vehicles known for their innovative, forward-thinking engineering. And it is our purpose today and for tomorrow. .Our alliance with Fiat® Group now gives us the competitive advantage of access to fresh technologies and advanced engineering solutions that further our mission. Our beautiful purpose. To create the type of titillating, efficient, reliable, safe vehicles you expect and deserve.
Detroit, 2011. Design and innovation take flight. This is Chrysler now. We can’t wait to unveil what’s next.
2010+: Chrysler is the quintessential American brand as seen in its popular advertising campaigns. In 2011, the Chrysler brand launched the popular Imported from Detroit ® campaign with a Super Cup ad. This invigorated the brand and led to record-breaking sales.
Chrysler Group invested almost a billion dollars into the Sterling Heights, Michigan manufacturing plant for the production of the All-New two thousand fifteen Chrysler 200. Redesigned from the ground up, the All-New two thousand fifteen Chrysler two hundred debuted in January 2014. The vehicle features craftsmanship of the highest quality with a beautiful exterior design, a thoughtful, exquisitely crafted interior and an exceptional driving practice, thanks to a segment-first nine-speed automatic transmission + and thirty six hwy mpg + .
The Chrysler brand, with its ambitious American ingenuity, resumes to stand for substance and style. At its core are the hallmarks of quality, design, craftsmanship, spectacle, efficiency, innovation and technology, all at a very affordable price.
This Is Chrysler – Heritage, Social News and Updates
Choose your site
SEE ALL Chrysler BRAND COUNTRY SITES
1920-1924: Chrysler teamed up with three ex-Studebaker engineers, Fred Zeder, Owen Skelton and Carl Breer, to design a revolutionary fresh car. They defined what the products of the Chrysler brand would be – affordable “luxury” vehicles known for innovative, top-flight engineering.
1924: The very first was the one thousand nine hundred twenty four Chrysler Six, an all-new car priced at $1,565 that featured two significant innovations – a light, powerful, high-compression six-cylinder engine and the very first time four-wheel hydraulic brakes were standard on a passenger car. The well-equipped Chrysler Six also featured aluminum pistons, replaceable oil and air filters, full-pressure lubrication, tubular front axles, shock absorbers and indirect interior lighting.
1930-1935: Within a decade of its founding, Chrysler Corporation’s leadership in innovation had earned for it the label of Detroit’s “engineering company.” Chrysler’s list of early automotive “firsts” included Floating Power (a fresh method of mounting engines to isolate stimulation), replaceable oil filters, downdraft carburetors and one-piece curved windshields.
Chrysler entered a higher level of competition with its richly appointed Imperial series. With a custom-built bod from LeBaron or Briggs, a 145-inch-wheelbase chassis, a 125-horsepower engine and a price tag of $Trio,145, a typical Imperial of the early 1930s rivaled a Duesenberg in style, but cost only about a third as much!
1946-1954: The very first indication of switching times at Chrysler came with the one thousand nine hundred fifty one development, and enthusiastic reception, of the authoritative, hemispheric-head V-8 engine. The soon-to-be legendary HEMI® combined better combustion, higher compression and lower fever loss to create much more horsepower than previous V-8s. Close behind was the fully automatic Powerflite transmission.
Chrysler then reaffirmed its engineering reputation by commissioning a revolutionary gas turbine engine program. This 27-year campaign to apply an aircraft engine turbine’s sleek power and low maintenance requirements to automobiles became part of the Chrysler brand’s folklore.
1955-1962: Exner revived Chrysler production car design with the sleek, sculptured Forward Look designs of one thousand nine hundred fifty five that transformed the product line overnight. The Forward Look flagship was the one thousand nine hundred fifty five Chrysler 300, a striking automobile that combined sleek styling with brawny HEMI power. The 300, arguably the very first muscle car, became a legend on and off the race track and set records via the 1950s, including a 143-mph spectacle at Daytona Beach. As the Fifties progressed, Chrysler products began to sprout distinctive tailfins, ostensibly to improve treating and stability above seventy miles per hour. The one thousand nine hundred fifty seven Chrysler brand standard-bearer, the 300C, was tooled with a standard 392-cubic-inch, 375-horsepower HEMI, two four-barrel carburetors, a high-output camshaft, Torsion-Aire suspension and the fresh Torqueflite transmission, making it the fastest, most powerful production car built in America that year and earning it the appellation “beautiful brute.”
The company’s engineering “firsts” from this era include the very first “safety cushion dashboard,” the famous Chrysler push-button transmission (which became an icon of the ’50s), power steering, torsion-bar suspension and the very first practical alternator (introduced in 1960, it proved so successful it became standard equipment just one year later).
1963-1970: Chrysler products evolved gracefully through the ’60s – fins disappeared, large cars became more refined – and ads for the one thousand nine hundred sixty three Fresh Yorker promised that there were “no junior editions to compromise your investment.” The one thousand nine hundred sixty three Chrysler 300-J maintained the brand’s style-plus-speed pic with standard leather interiors, heavy-duty torsion bars and Ram induction manifolds; a special-edition Tempo Setter convertible version commenced the Indianapolis 500.
By 1965, Chrysler sales had enlargened sixty five percent and the brand moved from 11th to ninth place in national rankings. Models ranged from the “affordable luxury” of the Newport line (with no fewer than three hundred seventy six trim and color combinations), through the high-line Fresh Yorker to the sporty three hundred with its 440-cubic-inch V-8 engine.
1971-1979: One design highlight in Chrysler’s rapidly evolving 1970s lineup was the Cordoba – a 115-inch-wheelbase coupe billed as “Chrysler’s fresh petite car.” With its Jaguar-like front end, formal roofline and one-of-a-kind rectangular taillamps, it became one of the era’s most memorable cars – along with the TV commercials featuring actor Ricardo Montalban extolling the virtues of its “rich Corinthian leather” interior. Cordobas sold better than all other Chrysler models combined, inspiring other fresh, “smaller” Chrysler designs, like the LeBaron Medallion coupe.
1980-1987: The automotive “back to basics” era peaked with the one thousand nine hundred eighty four introduction of the minivan. Chrysler Corporation’s most practical vehicle proved to be its most popular and eventually led to the revival of the Chrysler Town & Country nameplate on an upmarket version.
The design highlight for the Chrysler brand during this period was unquestionably the LeBaron convertible, which reintroduced the convertible to the American market and liked a nine-year run as it brought style and excitement back to the brand.
1988-1998: In the late 1980s, fresh leadership at Chrysler, determined to come back the brand to its roots of engineering and design excellence, determined to create an entirely fresh line of “Euro-Japanese-ethic” cars – and developed platform teams to get the job done quickly and affordably. The fresh product philosophy was reflected in the development of concept cars like the one thousand nine hundred eighty eight Portofino and the one thousand nine hundred eighty nine Millennium.
Chrysler’s renaissance began in earnest with the mid-size one thousand nine hundred ninety three Concorde sedan, which was quickly followed by the full-size LHS and Chrysler 300M, the smaller Cirrus sedan, the companion Sebring luxury sports coupe and the separate Sebring convertible, and the next-generation Town & Country minivan.
2000: The fresh millennium ushered in a decade of innovation and design accomplishments for Chrysler, most notably the launch of the iconic Chrysler 300C-the latest generation in a long pedigree of champ 300s built for excitement since 1955. When it was launched in 2005, the stunning 300C turned the eyes of the automotive world back to Detroit. And shone a fresh spotlight on good American design.
But the Chrysler 300C wasn’t the only shining example of Chrysler design innovation this decade-the introduction of the PT Cruiser fused modern amenities with a retro sensibility romanticizing an era of hot rod Model A wagons. And the decade was one of remarkable reinvention of the minivan. By the people who invented it. With our family flagship Town & Country receiving a host of technology and safety innovations to maintain its status as the minivan benchmark into the fresh millennium and beyond.
Chrysler was founded on the philosophy of design with purpose. To build revolutionary fresh cars – affordable luxury vehicles known for their innovative, forward-thinking engineering. And it is our purpose today and for tomorrow. .Our alliance with Fiat® Group now gives us the competitive advantage of access to fresh technologies and advanced engineering solutions that further our mission. Our beautiful purpose. To create the type of titillating, efficient, reliable, safe vehicles you expect and deserve.
Detroit, 2011. Design and innovation take flight. This is Chrysler now. We can’t wait to unveil what’s next.
2010+: Chrysler is the quintessential American brand as seen in its popular advertising campaigns. In 2011, the Chrysler brand launched the popular Imported from Detroit ® campaign with a Super Cup ad. This invigorated the brand and led to record-breaking sales.
Chrysler Group invested almost a billion dollars into the Sterling Heights, Michigan manufacturing plant for the production of the All-New two thousand fifteen Chrysler 200. Redesigned from the ground up, the All-New two thousand fifteen Chrysler two hundred debuted in January 2014. The vehicle features craftsmanship of the highest quality with a beautiful exterior design, a thoughtful, exquisitely crafted interior and an exceptional driving practice, thanks to a segment-first nine-speed automatic transmission + and thirty six hwy mpg + .
The Chrysler brand, with its ambitious American ingenuity, proceeds to stand for substance and style. At its core are the hallmarks of quality, design, craftsmanship, spectacle, efficiency, innovation and technology, all at a very affordable price.
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